The feedback was overwhelmingly positive in terms of the concept and image generation. One of the most significant and valid points was made during the crit by Craig Laing, he said that we need to be careful about our colour and pattern choices, that we need to avoid reducing the image to a series of block collars and make sure that the narrative comes first over stylistic flourishes.
Matthew Milner and David Gasi suggested that we need to inform our decisions with more contextual research, however, I feel that we've done quite a lot, and they were unable to view our blogs.
For the next crit, we need to have developed a set of visual directions that relate directly to the ideas we're doing. So the two strongest that we got feedback from on the crit were the idea that the animals begin hunting the humans, and the idea that animals escape in unusual fashions. Both are quite an irreverant take on hunting, and it's 'Britishness' means that we will fulfill th brief quite well with both of these options. Matthew Milner also suggested that the displays by Ted Baker he has seen involve motion, this is also something to bare in mind if we're looking to win.
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