Image negotiated brief

(click for bigger image)

The Brief: To design typefaces based on the colours of the spectrum: Red, Orange, Yellow, Green, Blue, Indigo and Violet. The type has to consider the connotative and psychological assosciations of the colour.

Background: 'Working with type as image allows you to convey more than simply words the have been written.'-Amber Smith.
The way type can be rendered as image, particularly using hand drawn techniques is of particular interest to me. Exploring ways to visually interpret something as abstract as a colour using type is a great exercise in thinking laterally.

As a designer who likes to work with type as image it's important to develop a large catalogue of type you can refer to so this body of work is designed for me and other designers who want to use hand rendered type as a core part of their practice.

Considerations: 'THINK VISUALLY. Consider what the visual essence of your subject matter is (colour) and how best to communicate this. What are the obvious responses? How can you move beyond these?' -Amber Smith

Practical considerations:
The type faces are going to exist out of context as a font, how is it best to present this and avoid widowing. Also considering the colour it's self, is it necessary to present the actual colour it's self, if so how is this introduced? The format is A2 so scale of drawing should always be considered in order to preserve quality.

Mandatory:
All images should be supported by a broad range of visual investigation in the form of design sheets and notebooks.

Final pieces should be presented on A2.

Deliverables:
7 A2 posters of typefaces based on the colours of the spectrum.